The site was created out of an interest in all things creative. In our past, we built two Etsy shops, one for custom quilts and the other for unique pixel quilt top patterns. Both shops are still alive and thrive, each having better than a 4/5 review rating with hundreds of reviews. Recently we have taken up creative writing and literature publishing. We have a number of literary offerings on Amazon KDP, our primary product distributor.

The name of the site, GeWaLy Art, was actually derived from the first two letters of each of Gerald's three names, first, middle, and last. It was originally thought if pronounced the way it was intended - Jewely Art - that it would bear reference to the prestigious academy of performing arts, Julliard. However, it has been said, by their own children no less, that it sounds more like Gee Wally Art, which of course was nowhere near the goal. The name didn't have the desired effect, but they kept it anyway.